MOJO Lifestyle: Live from EGO

MO:
Arranged by Driftig.nu, the EGO-event is supposed to be an evening of inspiration for self-employed women.

I put my name down a couple of weeks ago. I thought: "Ok, why not? It can always be good to see what they´re up to and if these events are different from what I think..."

I have prejudices about quite a lot of things.

When a lot of women are gathered around in the same space, I expect them to be quite "clique-ish" and "catish", that´s just how we are. You know what I mean?

Checking each other out (shoes? clothes? handbag? hair?), not smiling or talking to strangers and other very irrelevant, not very networking- or business sound behaviour.

Was I wrong?

Well, the first thing to happen is: I get in line to check in and I end up standing behind a woman who also seems to be there on her own. She turns around - I smile. She blanks my smile and goes on to stare at my handbag - and wait for it! - my shoes.

1-0 to me, I´m afraid.

Next up: the exhibitors. I walk past make-up. Jewellery. A stand where you can leave your business card to enter a draw to win chocolate, jewellery, books and a SPA-treatment. More jewellery. Books. And finally, a small stand for BRG (Business Region Gothenburg).

Is this really what other business women want? Make-up and jewellery? I certainly don´t. Not at a business event.

The highlight of the evening? Meeting Åsa & Beckis! I haven´t seen Beckis since we were dancing the night away about a decade ago!

The presentations? Elisabeth Gummesson, wonderful, bubbly Annika Sjöö & Babben - great!

Sanna Lundell: super-talented woman who should have prepared better. It´s NOT ok to have to read from your notes throughout the WHOLE evening - even when she introduces herself and who she is!...

The panel: Great to see Malin, the founder of Prickig Katt on stage - she´s an original and I like her. The only man on stage for the evening... Who booked him? I was very NOT impressed by what he said/how he said it/or anything else for that matter.