Book of the month

Mo: What inspires me at the moment: "The Tipping Point - How little things can make a big difference" by Malcolm Gladwell.

"The Tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire"

I haven´t finished the book yet, but what I have read is truly fascinating stuff. Two of my favourite sentences so far is:

1: Little causes can have big effects and
2. Change happens not gradually but at one dramatic moment.

One example used is how the shoe brand Hush Puppies went from selling only 30.000 pairs of shoes in 1993 to selling around 2.000.000 pairs of shoes in 1997 - all because of a chain of events - and little causes with big effects.

An inspirational and rewarding read.

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